E-commerce websites have a lot of the same requirements as a traditional static/brochure website but they also are unique in many ways. Your potential customer is being asked to put their credit card information in the hands of your website in the hope that they will receive a product or service some days later. Attaining the level of trust required to turn your website visitors into paying customers requires specialist design, useability, and branding.

There are a number of considerations your website visitor will make before they become a customer. First and foremost do they like the brand. Very few people buy a product. They buy a lifestyle, a brand, or a promise of a better life! No matter how good your products are your customers are going judge your brand. Is your website clean and modern, crisp and funky, fluffy and fun, homely and personal, engaging and informative?

Our designers will engage with you to figure out who your audience are and what brand you are going to use to sell to them. We will work with you to design a website that will embrace your visitors and make them feel like they have arrived in a safe place where they will be looked after well and where they can comfortably part with their credit card information.

Selling online is not particularly difficult compared to traditional shop based sales. Browsers and window shoppers don't take up any of your time, your sales pitch is the same no matter what your mood is on a certain day, the costs are relatively low, and your products are always shown in the best light.

The problem with e-commerce is that is became popular 15 years ago with pioneering shop owners and adventurous online shoppers. 15 years later and most vendors of e-commerce websites are still trying to sell you that same 1990's technology and most shop owners are still happy to sell to those few adventurous online shoppers. Kro IT Solutions want to provide you with a mainstream website that uses cutting edge technology that will make the mainstream shopper feel comfortable, secure, and willing to buy.